Online Privacy Notice

This Online Privacy Notice describes the personal information Bitterroot Capital Advisors LLC (“Bitterroot”, “we”, “us”, “our”) collects or receives from or about you when you visit https://bitterrootcapital.com (“Website”) and the ways in which we use and share it. This Online Privacy Notice does not apply to information we collect from you offline such as when you submit a form to us or one of our affiliates via mail or by telephone.

If you are a prospective, current or former client of Bitterroot, some of the information we may collect from you online constitutes “non-public personal information.” Our collection, sharing and use of non-public personal information is governed by the, BCA Privacy Notice we deliver to you pursuant to federal law.

Information We Collect About You

We collect information about you in various ways. Some of this information may be considered “personal information” under applicable law. The personal information that you provide and that we collect or receive from you depends on the context of your interaction with us and our Website, the choices you make when you use our Website, and the features that you use.

You may provide information to us directly. We collect and receive information from you when you sign up to receive quarterly reports or white papers or submit the Contact Us form on our Website. This information may include your name and contact details, such as your email address and/or phone number.

You may provide information to third parties who act on our behalf. We collect and receive information when you provide your information to our third-party service providers and other partners who we engage to assist us in providing services to you. Such third parties may include website providers. The information collected by such entities may include your name, contact details, IP address and other online identifiers.

We collect information from you automatically through tracking technologies. When you visit our Website we collect certain information from you automatically.  We may collect this information through cookies, web beacons, tags and scripts and other tracking technologies. We may combine this information with other information we collect about you on our Website or via other sources.

The information we collect automatically may include the following:

  • Your IP address.
  • Your device identifier.
  • Advertising identifiers.
  • Your location.
  • The type of browser and/or operating system you are using.
  • The domain name of your Internet service provider.
  • Information regarding when you access or how you use our Website.
  • The URLs of the pages that you visit and information regarding how long you use various pages or aspects of our Website.

For more information regarding how we and third parties we engage may collect information from you automatically via cookies and other tracking technologies, please see Cookies, Online Tracking and Interest-Based Advertising below.

How We Use Your Information

We may use the information we collect from you in a variety of ways, including:

  • To present our Website and its contents to you and to operate our Website.
  • To deliver the information, products or services you have requested from us.
  • To register your account and deliver access to your accounts to you.
  • To reach out to you about and market or promote new information, products or services to you that we believe you may be interested in.
  • To communicate with you, including to notify you about changes to our Website or products or services.
  • To help us improve our Website and deliver a more personalized experience. This includes enabling us to estimate and analyze our audience size and usage patterns, store information about your preferences, and recognize you when you return to our Website. For more information, see Cookies, Online Tracking and Interest-Based Advertising below.
  • To deliver interest-based advertising to you. Please see Cookies, Online Tracking and Interest-Based Advertising below for further information about our and third parties’ use of cookies and other tracking technologies to provide you with relevant ads on our Website and other sites, and information about how to disable cookies and make other choices related to targeted advertising.
  • To carry out our obligations and enforce our rights arising from any contracts entered into with you. This includes billing and collection, and as we believe is necessary or appropriate to protect, enforce or defend the legal rights, privacy, safety or property of the Website, its employees or agents, or other users or to comply with law.
  • In any other way we may describe when you provide the information, or otherwise at your direction or with your consent.
  • As permitted by law or as we may notify you.

How We Share Your Information

We may share the information that we collect pursuant to this Online Privacy Notice as follows:

  • With our affiliates.
  • With our service providers. These parties may include companies that host our website or your data, provide web analytics, perform data processing, distribute emails, serve interest-based ads or measure ad performance, or help us communicate with you.
  • With third parties, such as Google Analytics. See Google Analytics below for more detail.
  • When you request any of our products or services. We will share your information to the extent necessary or appropriate to fulfill your request.
  • When required to do so by law. For example, in response to a court order or a subpoena. We also may disclose such information in response to a law enforcement agency’s request.

In addition, please note that if Bitterroot or any of its affiliates, subsidiaries or lines of business is merged, acquired, divested, financed, sold, disposed of or dissolved, including through merger, consolidation, sale or divestiture of assets, the relevant customer database, including personal information we may possess about you, and information collected pursuant to this Online Privacy Notice, may, in whole or in part, be sold, disposed of, transferred, divested, or otherwise disclosed as part of that transaction or proceeding.

Cookies, Online Tracking, and Interest-Based Advertising

Cookies and Other Tracking Technologies

We, our service providers and other entities we engage may use cookies (i.e., small text files that are stored on your browser, computer, or mobile device), web beacons, pixel tags, browser analysis tools, server logs and other tracking technologies to automatically collect information, including personal information such as your IP address or other device identifiers, from your browser or device.

Our website uses both session cookies and persistent cookies. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be accessed every time you use our Website.

Our Website uses cookies and other tracking technologies for a variety of purposes. For example, we, our service providers and other third parties we engage use cookies and other tracking technologies:

  • For functional purposes, such as to provide the Website and its content to you.
  • For analytics purposes, such as providing us with information about which portions of our website are the most popular, enabling us to see what web pages a user visits and how much time a user spends on each page.
  • For advertising purposes, such as to provide advertisements to you (known as interest-based advertisements) that we or third parties believe may be relevant to your interests.

 

Google Analytics

Our Website uses Google Analytics, a web analytics service offered by Google. Google Analytics uses technologies such as cookies, web beacons and web server logs to automatically collect personal information including your IP address, device information, usage data and information regarding your location. This information is shared with or collected directly by Google Analytics and Google may retain the right to share this information with third parties. We use the information collected by Google Analytics to, for example, determine usage patterns on the site, record the number of visitors on different pages and better understand your visits to our Website.

Interest-Based Advertising and Third Party Rights to Your Information

We may partner with third-party companies in an effort to serve targeted, interest-based advertisements to you. We permit our third-party partners to obtain information about you when you use our Website. This information includes your IP address, mobile device ID and advertising ID. Such information is obtained through cookies and other tracking technologies. Our third-party partners and others may collect similar information from you across other websites and over time. We, our third-party partners and others may use this information to engage in interest-based advertising and display ads or other targeted content to you that is believed to be relevant to you based on your use of our Website, other sites and other information we may collect about you. Such ads and targeted content may appear on our website and/or across other domains.

We take steps to contractually limit the rights our third-party partners have to the information they collect from you via cookies and other tracking technologies. However, we may grant some of our third-party partners independent rights to your personal information (e.g., your IP address), including rights to use your personal information for their own purposes. In such cases, we do not control those third parties’ further use of your personal information and such use is governed by those third-parties’ respective privacy policies.

 

Your Choices:

You can generally manage your cookie preferences through your web browser. Most web browsers will tell you how to stop accepting new cookies and how to disable existing cookies. For more information regarding how to manage your preferences, please consult the information made available by your particular browser.

With respect to Google Analytics, you can also view Google’s currently available opt-out options at https://tools.google.com/dlpage/gaoptout in an effort to opt-out of being tracked by Google Analytics.

Please note that if you choose not to accept cookies, you may be unable to use certain features of our Website. In addition, you may still receive advertisements on our website; however, they may not be as relevant to you.

Links to Third-Party Websites

Our Website contains links to third-party sites and services whose privacy practices may be different than ours. We may also allow you to connect with other third-party sites and services. We are not responsible for the privacy practices of third-party sites and services and you should consult the other third-party sites’ and services’ privacy notices in order to better understand their privacy practices.

Security

Bitterroot endeavors to safeguard your personal information, but no mechanism is 100% secure and the security of data transmitted over the internet (including by e-mail) cannot be guaranteed and carries the risk of unauthorized access and interception.

Do Not Track

We do not respond to browser “do not track” signals at this time.

Children’s Privacy

Our Website is not intended for users under the age of 16, and Bitterroot does not knowingly collect information from anyone under the age of 16. No one under the age of 16 is permitted to access or use this Website or provide us with personal information.

Changes to the Online Privacy Notice

From time to time, Bitterroot may update or revise this Online Privacy Notice. If there are changes to the terms of this Online Privacy Notice, documents containing the revised policy on the relevant website(s) will be updated.

How to Contact Us

If you have any questions or concerns about this Online Privacy Notice, please contact us at bill@bitterrootcapital.com.

Last Updated: 11-22-2022