This Online Privacy Notice describes the personal information Bitterroot Capital Advisors LLC (“Bitterroot”, “we”, “us”, “our”) collects or receives from or about you when you visit https://bitterrootcapital.com (“Website”) and the ways in which we use and share it. This Online Privacy Notice does not apply to information we collect from you offline such as when you submit a form to us or one of our affiliates via mail or by telephone.
If you are a prospective, current or former client of Bitterroot, some of the information we may collect from you online constitutes “non-public personal information.” Our collection, sharing and use of non-public personal information is governed by the BCA Privacy Notice we deliver to you pursuant to federal law.
We collect information about you in various ways. Some of this information may be considered “personal information” under applicable law. The personal information that you provide and that we collect or receive from you depends on the context of your interaction with us and our Website, the choices you make when you use our Website, and the features that you use.
You may provide information to us directly. We collect and receive information from you when you sign up to receive quarterly reports or white papers or submit the Contact Us form on our Website. This information may include your name and contact details, such as your email address and/or phone number.
You may provide information to third parties who act on our behalf. We collect and receive information when you provide your information to our third-party service providers and other partners who we engage to assist us in providing services to you. Such third parties may include website providers. The information collected by such entities may include your name, contact details, IP address and other online identifiers.
We collect information from you automatically through tracking technologies. When you visit our Website we collect certain information from you automatically. We may collect this information through cookies, web beacons, tags and scripts and other tracking technologies. We may combine this information with other information we collect about you on our Website or via other sources.
The information we collect automatically may include the following:
For more information regarding how we and third parties we engage may collect information from you automatically via cookies and other tracking technologies, please see Cookies, Online Tracking and Interest-Based Advertising below.
We may use the information we collect from you in a variety of ways, including:
Cookies and Other Tracking Technologies
We, our service providers and other entities we engage may use cookies (i.e., small text files that are stored on your browser, computer, or mobile device), web beacons, pixel tags, browser analysis tools, server logs and other tracking technologies to automatically collect information, in|cluding personal information such as your IP address or other device identifiers, from your browser or device.
Our website uses both session cookies and persistent cookies. A session cookie disappears after you close your browser. A persistent cookie remains after you close your browser and may be accessed every time you use our Website.
Our Website uses cookies and other tracking technologies for a variety of purposes. For example, we, our service providers and other third parties we engage use cookies and other tracking technologies:
For functional purposes, such as to provide the Website and its content to you.
For analytics purposes, such as providing us with information about which portions of our website are the most popular, enabling us to see what web pages a user visits and how much time a user spends on each page.
For advertising purposes, such as to provide advertisements to you (known as interest-based advertisements) that we or third parties believe may be relevant to your interests.
Google Analytics
Our Website uses Google Analytics, a web analytics service offered by Google. Google Analytics uses technologies such as cookies, web beacons and web server logs to automatically collect personal information including your IP address, device information, usage data and information regarding your location. This information is shared with or collected directly by Google Analytics and Google may retain the right to share this information with third parties. We use the information collected by Google Analytics to, for example, determine usage patterns on the site, record the number of visitors on different pages and better understand your visits to our Website.
Interest-Based Advertising and Third Party Rights to Your Information
We may partner with third-party companies in an effort to serve targeted, interest-based advertisements to you. We permit our third-party partners to obtain information about you when you use our Website. This information includes your IP address, mobile device ID and advertising ID. Such information is obtained through cookies and other tracking technologies. Our third-party partners and others may collect similar information from you across other websites and over time. We, our third-party partners and others may use this information to engage in interest-based advertising and display ads or other targeted content to you that is believed to be relevant to you based on your use of our Website, other sites and other information we may collect about you. Such ads and targeted content may appear on our website and/or across other domains.
We take steps to contractually limit the rights our third-party partners have to the information they collect from you via cookies and other tracking technologies. However, we may grant some of our third-party partners independent rights to your personal information (e.g., your IP address), including rights to use your personal information for their own purposes. In such cases, we do not control those third parties’ further use of your personal information and such use is governed by those third-parties’ respective privacy policies.
Your Choices:
You can generally manage your cookie preferences through your web browser. Most web browsers will tell you how to stop accepting new cookies and how to disable existing cookies. For more information regarding how to manage your preferences, please consult the information made available by your particular browser.With respect to Google Analytics, you can also view Google’s currently available opt-out options at https://tools.google.com/dlpage/gaoptout in an effort to opt-out of being tracked by Google Analytics.Please note that if you choose not to accept cookies, you may be unable to use certain features of our Website. In addition, you may still receive advertisements on our website; however, they may not be as relevant to you.
Our Website contains links to third-party sites and services whose privacy practices may be different than ours. We may also allow you to connect with other third-party sites and services. We are not responsible for the privacy practices of third-party sites and services and you should consult the other third-party sites’ and services’ privacy notices in order to better understand their privacy practices.
Bitterroot endeavors to safeguard your personal information, but no mechanism is 100% secure and the security of data transmitted over the internet (including by e-mail) cannot be guaranteed and carries the risk of unauthorized access and interception.
We do not respond to browser “do not track” signals at this time.
Our Website is not intended for users under the age of 16, and Bitterroot does not knowingly collect information from anyone under the age of 16. No one under the age of 16 is permitted to access or use this Website or provide us with personal information.
From time to time, Bitterroot may update or revise this Online Privacy Notice. If there are changes to the terms of this Online Privacy Notice, documents containing the revised policy on the relevant website(s) will be updated.
If you have any questions or concerns about this Online Privacy Notice, please contact us at carrie@bitterrootcapital.com.
Last Updated: 8-12-2025
